ASICS Footwear

At the ASICS headquarters in Boston, I used design and market research to build footwear concepts for the brand.

I designed, colorized and vectorized each shoe back in 2019, but wanted to see how these shoes would look rendered. I used NewArc.ai as a tool to help me reach this goal. I used Photoshop to edit all the details I was intending when I initially designed. I created each image as a GIF with nostalgic static from an old television and added retro font to complete the style.