A BLEND OF POP CULTURE AND RETRO SPORTS LOGOS
This was not about slapping a face on a logo. It was about getting both sides right and making something fans of each would love. I grew up on those old-school logos, the ones full of character, so I leaned in and gave them some modern swagger.
Picture Travis Scott mixed with the Houston Rockets' 1971-72 logo. That is Pop-Sports, pop culture icons dropped into classic sports logos.
