← All Work
FOOTWEAR DESIGN
Nike Grounded
One sculptural Nike silhouette, imagined five different ways.
Grounded is a concept built around a single shoe. I wanted a silhouette that looked grown instead of assembled, with the swoosh melting into the paneling rather than sitting on top of it. Soft, organic and a little strange, but unmistakably Nike.
Then I gave it five lives. The same shoe, five moods, each with its own world and its own line. Black is grounded in strength. Red plays with fire. White goes quiet with no noise and just game. The basketball leather brings court vision in full color. Green is all new moves and new growth. It is a study in how far one design can travel when you change the story around it.
ONE SILHOUETTE. FIVE MOODS.




