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FOOTWEAR DESIGN
Puma Concept
One Puma basketball silhouette, taken from a rough sketch to four finished colorways.
This started as a hoops silhouette for Puma, low and wide with a shrouded midfoot and the cat form-cut into the panel instead of stuck on top. I wanted something that looked fast standing still.
From there I built it out four ways, each set against its own graffiti and halftone backdrop so the shoe reads like a poster. Same last, four attitudes. It is a study in how much a colorway alone can change the story of one shoe.
ONE SILHOUETTE. FOUR COLORWAYS.
